By Devin Zydel on 2007-03-04
While product tie-ins for Daniel Craig’s first James Bond film, Casino Royale, were nothing new to fans, it appears that his upcoming non-007 film, The Golden Compass, is also being prepped for a somewhat similar treatment.
Variety reports that Corgi Toys, long associated with the Bond series, has big plans for the film.
Darren Epstein, exec VP, global business development said, ‘Nothing else is coming near The Golden Compass in the last three months of this year. Prince Caspian was supposed to be there, but it moved because it didn’t want to be near Golden Compass. They might tell you otherwise, that it’s filmmaking reasons, but whatever they say, Golden Compass has got a clear run.’
‘We’re bringing some ideas that do well in the adult collectible market into the toy area,’ Epstein says. ‘We want the boy or girl to immerse themselves in the world of the film, so we’re developing and sculpting the best likeness of any toy product there has been.’
‘Commenting on the planned Daniel Craig figure of Lord Asriel, he called it ‘the best action figure I’ve ever seen. You put it next to a photo of Daniel Craig, it looks exactly like him. This is also going to be Nicole Kidman’s first foray into the world of fandom, and that’s going to be very interesting.’
‘I was on the Golden Compass set a few weeks ago, talking to the costume designer, the props master. Some of these people are Oscar winners, and yet they are concerning themselves about how a prop looks on set and how that can be transformed into something you can play with.’ Click here to read the entire article.
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