Gold Was The Way To Go For Young Bond

Charlie Higson’s ‘Hurricane Gold’

Going gold for Charlie Higson’s fourth Young James Bond adventure, Hurricane Gold, was a wise choice by publisher Puffin Books, according to the Young Bond Dossier.

The website refers to a recent Publishers Weekly article that focused on the increasingly competitive book market, especially for new children’s novels.

Puffin managing director Francesca Dowe said: ‘It’s increasingly a paperback market–especially in picture books, but increasingly in fiction as well. You build an author in paperback, then take them to hardback when you reach a level you know you can sustain.’

As Young Bond fans are well aware, Puffin decided to switch things up a bit for the debut of Hurricane Gold last year, releasing the novel in an all-gold hardback edition.

The article states that the idea of creating an all-gold cover ’caused a sensation’, while Dowe added that ‘it definitely helped sales.’

We’ll have to wait and see what Puffin will come up with for the cover of Higson’s fifth Young Bond novel, By Royal Command, due for release in hardback on 4 September of this year.

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