'Casino Royale' Blu-ray Disc Is Top Seller In March
According to a report from High-Def Digest, the Blu-ray disc of Casino Royale was the top next-gen seller for the month of March.
Daniel Craig’s debut James Bond film sold over 59,000 Blu-ray copies, (after a record-breaking 100,000 units were earlier shipped to stores) easily surpassing the closest rival, The Departed on HD-DVD, which sold 16,000 copies in March.
As for the format war between Blu-ray and HD-DVD, ‘[The] fourth quarter is really going to be a telling time,’ said Ken Graffeo, Universal executive VP of marketing and head of high-definition, of the format’s planned marketing assault of more titles and cheaper players. ‘It comes down to bringing it to the general audience at a price that they’re willing to pay…’
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