1. Licenced To Win With Casino Royale's Lottery Campaign

    By Devin Zydel on 2006-10-31 reports that Camelot will be launching a £2 national lottery James Bond contest to tie in with the upcoming release of Casino Royale.

    A top prize of £70,007 is offered and Bond fans are treated to a selection of 12 different scenes from the film featured on the scratchcard.

    Advertising includes ‘selected Odeon cinemas to offer adults a free Casino Royale scratchcard with every cinema ticket in the first week of the films’ release. The ticket will also offer an extra shot at winning £1,000 in a free prize draw.’

    ‘We are hoping to create some shaken and stirred winners with this game. Its great fun and fans of the film will love the 12 different designs of card available–from Daniel Craig as Bond right through to his latest adversary, Le Chiffre, played by Mads Mikkelsen,’ said Camelot director of game development Howard Groves.

    Stay tuned to CBn for all the latest news on Casino Royale.

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