1. Harrods To Launch Casino Royale Christmas Campaign

    By Devin Zydel on 2006-10-26

    Brand Republic reports that UK department store Harrods will be launching a Christmas window campaign for the newest James Bond film, Casino Royale.

    The store will be reportedly recreating a scene from the film in all 72 display windows. The Aston Martin DBS, and costumes worn by Bond girls Eva Green and Caterina Murino will be featured. Brands featured in Casino Royale, Omega, La Perla lingerie, Sony, Bollinger, John Lobb shoes and Persol sunglasses will also be included.

    The campaign will run from 4 November until Christmas Eve. A Casino Royale launch party to coincide with the world premiere is also planned.

    Harrods windows are seen by millions of people from all over the world and the brands featured during this exciting Bond initiative will enjoy exposure unrivalled in any store worldwide,’ said owner Mohamed Al Fayed.

    A previous campaign was run for the most recent Bond film, Die Another Day.

    Stay tuned to CBn for all the latest news on Casino Royale.

    Related Casino Royale Articles