A brief 20-second commercial highlighting Ford’s involvement in Casino Royale has been posted online at YouTube.
The commercial highlights the 2007 Ford Mondeo which is driven by Daniel Craig’s James Bond early on in the Bahamas sequence of Casino Royale. Featured are scenes from the film, including a previously unseen shot of Craig and Mads Mikkelsen’s Le Chiffre at the poker table. Also included is a promotional shot of the Ford Focus Zetec Climate.
Stephen Odell, Ford of Europe Vice President for Marketing Sales and Service previously said: ‘We’re delighted to be part of this exciting new Bond project. As part of Ford Motor Company’s significant relationship with Bond, the producers wanted a very special vehicle for this short, early sequence in Casino Royale, and we decided this was a great opportunity to showcase the exciting new Mondeo shortly after the global reveal of a preview model at the 2006 Paris Motor Show.’
Stay tuned to CBn for all the latest news on Casino Royale.