Sony Ericsson's Limited Edition Casino Royale Cyber-shot Phone
Sony Ericsson has announced their limited special silver versions of the K800 and K790 Cyber-shot camera phones which will be featured in Casino Royale. The full press release follows:
Sony Ericsson today announced special silver versions of the K800 and K790 Cyber-shot camera phones as used by James Bond in the eagerly awaited new Bond movie, Casino Royale. These exclusive new camera phones which will be available for a limited period of three months, enable the world’s most famous secret agent to stay on top of the action with exactly the same sense of style and performance as Sony Ericsson phones bring to everyday life. So whether it’s ‘enemy surveillance’ or you just want to take high quality photos and share them instantly with friends and family, the Cyber-shot K800 and K790 phones are a must.
Casino Royale is released globally on 17 November 2006. Daniel Craig stars as “007” James Bond, the smoothest, sexiest, and most lethal agent on Her Majesty’s Secret Service. Based on the first Bond book written by Ian Fleming, the story reveals the making of the world’s greatest secret agent.
‘With both the latest Cyber-shot phone and the M600 Smartphone being used to assist the non-stop action in Casino Royale, plus a major marketing promotion to coincide with the launch of the movie, this is yet another example of collaboration between us and Sony Pictures Entertainment,’ says Jan Wareby, Corporate Executive Vice President and Head of Sales and Marketing at Sony Ericsson. ‘The special silver edition Cyber-shot camera phones will allow Bond fans to personalize their experience of this fantastic movie whilst also enjoying one of the best performing camera phones on the market.’
The silver K800/K790 phones are a natural fit with the cool, sophisticated style of James Bond – a man who doesn’t do things by half-measures. Both are highly capable mobile phones that also provide cutting edge camera features, a 3.2 Megapixel camera with Autofocus, Xenon Flash for lowlight conditions and BestPic, which allows the user to take nine pictures of a moving object simultaneously and choose to keep the best shot. High speed 3G data transfer then allows the user to share images easily and instantly so you can share them with friends, colleagues – or even MI6 – as you take their picture.
No special edition handset of this caliber would be complete without a host of “007”-themed content. The silver K800 and K790 Cyber-shot phones are equipped with Bond wallpapers, music ringtones and the full video movie trailer. The phones also offer Picture Blogging for uploading photos to a personal online blogsite & PictBridge for printing direct to a printer, without the need for a PC or laptop.
The special edition Silver K800 (Dual mode UMTS 2100MHZ & GPRS) and K790 (Tri Band EDGE) Cyber-shot™ phones will be available worldwide during Q4 2006.
Full phone specifications available on request.
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.
Sony Ericsson is the global title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. The tour culminates at the Sony Ericsson Championships in Madrid, Spain, from 7 to 12 November.
For more information on Sony Ericsson, please visit www.sonyericsson.com
FOR MEDIA INFORMATION, PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Telephone: +44 (0) 208 762 5858
E-Mail: [email protected]
ABOUT EON PRODUCTIONS.
EON Productions is owned by the Broccoli family, producers of the James Bond series, the most successful film franchise in the history of cinema. DIE ANOTHER DAY (2002) was their highest grossing film to date, with box office receipts of around $430 million worldwide. THE WORLD IS NOT ENOUGH (1999) grossed $353 million, TOMORROW NEVER DIES (1997), grossed over $340 and GOLDENEYE (1995) took $345 million.
The enduring film franchise, created by the late producer Albert R. (Cubby) Broccoli, was launched in 1962 with DR. NO starring Sean Connery, who went on to play James Bond in FROM RUSSIA WITH LOVE, GOLDFINGER, THUNDERBALL, YOU ONLY LIVE TWICE and DIAMONDS ARE FOREVER. George Lazenby had one outing as 007, in ON HER MAJESTY’S SECRET SERVICE, before Roger Moore took over the role in LIVE AND LET DIE, THE MAN WITH THE GOLDEN GUN, THE SPY WHO LOVED ME, MOONRAKER, FOR YOUR EYES ONLY, OCTOPUSSY and A VIEW TO A KILL. Timothy Dalton next starred in the role and played the famed spy in THE LIVING DAYLIGHTS and LICENCE TO KILL. The most recent James Bond was Pierce Brosnan, who starred in the global blockbusters GOLDENEYE, TOMORROW NEVER DIES, THE WORLD IS NOT ENOUGH and DIE ANOTHER DAY.
ABOUT COLUMBIA PICTURES
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo -based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http:/www.sonypictures.com.
ABOUT METRO-GOLDWYN-MAYER INC
Metro-Goldwyn-Mayer Inc. is an independent, privately held motion picture, television, home video and theatrical production and distribution company. The company owns the world’s largest library of modern films, comprising approximately 4,000 titles, and over 10,400 episodes of television programming. Its film library has received 208 Academy Awards, one of the largest award-winning collections in the world, and includes numerous successful film franchises, including James Bond, The Pink Panther and Rocky. MGM is owned by an investor consortium, comprised Sony Corporation of America, Providence Equity Partners, Texas Pacific Group, Comcast Corporation and DLJ Merchant Banking Partners. For more information, visit www.mgm.com.
Stay tuned to CBn for all the latest news on Casino Royale.
Casino Royale is the 21st James Bond 007 film produced by franchise holders Eon Productions. The MGM/Columbia Pictures production began shooting in January and is due for release worldwide on 17 November 2006. Casino Royale will premiere on 14 November in London. Starring Daniel Craig as James Bond; locations include the Czech Republic, the Bahamas, Italy and the UK.
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