USA Today has reported on some of the details of one of the upcoming campaigns in association with Casino Royale.
A $10,000 sweepstakes (where contestants enter codes from the bottles) and a TV ad featuring a bottle of Smirnoff being broken out of a booby-trapped briefcase (view a picture from this upcoming TV ad here) are planned.
In addition, an online contest will allow contestants to create mixes of Bond music. The winner gets a trip to the world premiere of the film.
Stay tuned to CBn for all the latest news on Casino Royale and all things James Bond 007.
Casino Royale is the 21st James Bond 007 film produced by franchise holders Eon Productions. The MGM/Columbia Pictures production began shooting in January and is due for release worldwide on 17 November 2006. Casino Royale will premiere on 14 November in London. Starring Daniel Craig as James Bond; locations include the Czech Republic, the Bahamas, Italy and the UK.
The film co-stars Eva Green, Mads Mikkelsen, Jeffrey Wright, Judi Dench, Giancarlo Giannini, Caterina Murino, Simon Abkarian, Tobias Menzies, Ivana Milicevic, Clemens Schick, Ludger Pistor, Claudio Santamaria, and Isaach De Bankole.