News has recently come to light about the marketing partners to feature in the 21st James Bond film, Casino Royale.
According to USA Today, only eight companies will be apart of the global marketing campaign by Sony. In comparison, Die Another Day featured around 20.
The reason for this change, according to Mary Goss Robino, senior vice president, global marketing partnerships is ‘by choice… We work hand-in-hand with them to make sure everything fits with the brand and the character James Bond.’ Mitch Litvak, CEO of The L.A. Office (a company connecting studios and marketers) says: ‘there’s a point where there are too many partners, but the studios are much more proactive about making sure they don’t overdo it, especially for something with as much caliber as Bond.’
Smirnoff Vodka is one of the brands that will be featured in Casino Royale. ‘The James Bond and Smirnoff brands have gone hand in hand for more than 40 years, and throughout our rich history together, we have both remained true to our roots — clearly original… today, Bond is as much a part of Smirnoff’s history as Smirnoff is of Bond’s — and we’re delighted to be part of this latest chapter,’ says James Thompson, President, Smirnoff Global Marketing.
Stay tuned to CBn for all the latest news on Casino Royale and all things James Bond 007.
Casino Royale is the 21st James Bond 007 film produced by franchise holders Eon Productions. The MGM/Columbia Pictures production began shooting in January and is due for release worldwide on 17 November 2006. Casino Royale will premiere on 14 November in London. Starring Daniel Craig as James Bond; locations include the Czech Republic, the Bahamas, Italy and the UK.
The film co-stars Eva Green, Mads Mikkelsen, Jeffrey Wright, Judi Dench, Giancarlo Giannini, Caterina Murino, Simon Abkarian, Tobias Menzies, Ivana Milicevic, Clemens Schick, Ludger Pistor, Claudio Santamaria, and Isaach De Bankole.