1. Heineken Bonds with 007 and Casino Royale

    By Devin Zydel on 2006-05-30

    Market Wire reports that Heineken International (in partnership with EON Productions and Sony)will be launching a world-wide promotional campaign for the 21st official James Bond film, Casino Royale.

    The upcoming campaign will ‘comprise of on- and off-premise promotions, interactive and digital activities, radio promotions, consumer competitions and tie-ins with local Sony publicity and promotional events. The promotional campaign will be activated in approximately 40 countries worldwide.’

    In addition, Bond girl Eva Green (Vesper Lynd in Casino Royale) will be featured in a television commercial, which will be filmed on the 007 set in the Czech Republic and broadcast in November and December 2006. According to Green: ‘I’m delighted to be promoting Casino Royale in association with Heineken. Heineken continues to be a highly innovative partner in its support of film-making.’

    Stay tuned to CBn for all the latest news on Casino Royale and all things James Bond 007.

    Casino Royale is the 21st James Bond 007 film produced by franchise holders Eon Productions. The MGM/Columbia Pictures production began shooting in January and is due for release worldwide on 17 November 2006. Starring Daniel Craig as James Bond, it is currently being filmed in the Czech Republic, the Bahamas, Italy and the UK.

    The film co-stars Eva Green, Mads Mikkelsen, Jeffrey Wright, Judi Dench, Giancarlo Giannini, Caterina Murino, Simon Abkarian, Tobias Menzies, Ivana Milicevic, Clemens Schick, Ludger Pistor, Claudio Santamaria, and Isaach De Bankole.