CBn previously reported on Smirnoff’s ‘Shaken And Stirred’ DJ contest for Casino Royale, which strived to ‘uncover the best remix of the classic James Bond Theme.’ Further details have now been released:
DJ AM AND DANNY MASTERSON HELP SELECT WINNER OF THE
SMIRNOFF VODKA “SHAKEN AND STIRRED” JAMES BOND DJ CONTEST
Brandon James (Psyko Logical) Declared Winner at Finals of Nationwide Contest
DJ AM, actors Danny Masterson, Michelle Trachtenberg, and singers Ja Rule and Vanessa Carlton headlined a packed house at New York City hotspot Tenjune for the finals of SMIRNOFF Vodka’s “Shaken and Stirred” DJ contest. The contest brought together Smirnoff, EON Productions and Sony Pictures Entertainment’s new James Bond film Casino Royale to uncover the best DJ remix of the classic James Bond Theme. DJ hopefuls from across the country sent in entries with their personal take on the iconic theme, and three finalists were picked to compete in New York City.
At the event, celebrity judges DJ AM and Danny Masterson listened intently as three finalists performed 15 minute live sets and presented their personal remix of the James Bond Theme. In the end, crowd favorite Psyko Logical’s (Brandon James of Cincinnati, OH) high energy performance and creative remix won over the judges. As winner, Psyko Logical will receive an all-expense paid, VIP trip to Las Vegas and additional prizes including DJ equipment and James Bond DVD Box sets Volume 1 and 2 courtesy of MGM Home Entertainment.
‘This event was great because it gave three unknown DJs the chance to break out of obscurity. It takes a lot to give a chance to an unknown. I’m really supportive of Smirnoff’s efforts,’ said DJ AM. ‘All three guys showed some serious talent, and I look forward to hopefully seeing them playing clubs in the near future.’
The other two finalists included: DJ Curious, Chris Carlson from Washington DC; and DJ Digital 1, Todd Carrick from Commerce Twp., MI.
Just in time for the November 17 release of Sony Pictures Entertainment’s Casino Royale, SMIRNOFF’s “Shaken and Stirred” competition invited DJs and electronic musicians to download a classic arrangement of the James Bond Theme and remix and reform the theme to create their own personal interpretation. The remixes were only limited by the DJ’s imagination, and all entries were judged on originality, creativity and artistic style.
The close partnership between Smirnoff Vodka and Bond began in 1962’s Dr. No, when the villain hands Sean Connery a ‘Martini, shaken not stirred’ made with SMIRNOFF Vodka. This monumental moment in film literally changed the way martini drinkers made their cocktails, shifting from the traditional gin to a vodka-based drink and popularizing the vodka martini the world over.
Stay tuned to CBn for all the latest Casino Royale coverage.