Revlon Secure Promotional Tie-In

Cosmetic company Revlon have secured a promotional tie-in with Die Another Day. While it's not sure if any Revlon products will be featured in the film, it is known that tie-in advertising and merchandise will be seen world-wide in a global marketing campaign. What is known is that the campaign will include advertising support, in-store promotion, an online component, integrated marketing events and public relations support. The campaign will be themed to 'Unforgettable Women of Bond'.

Halle Berry is already Revlon's spokeswoman (she's on so many bus-stop posters in Australia right now it's unbelievable!) so the marketing campaign seems a natural connection.

Forum user 'Mourning Becomes Electra' has pointed out that a similair advertising campaign was run during the promotional peried of Tomorrow Never Dies, however, with the company L'oreal.

Thanks to Gary, 'agentbond' and Tim for the alert. If you'd like to discuss the news please visit this thread of the Die Another Day Forums.