Phillips To Have Product Placement In Die Another Day

Ananova has reported that Phillips (Royal Philips Electronics NV) have attained the rights for product placements in Die Another Day.

A spokesperson for Phillips, Andre Manning, said, "We have agreed on product placement range for the film from three divisions, namely medical systems, domestic appliances/personal care and lighting." One can speculate as to what Phillips goods we'll see in Die Another Day. 'Personal care' suggests the possibility of Bond using an electric Phillips Shaver for instance. However, on 'medical systems' I can tell you that Spoiler Warning (Highlight To Read)these products will be featured in the hospital scene set in Cuba.

"Currently there is a lot under development but the possibilities for deploying market initiatives is extensive and varies from private screenings with dealers and consumers to advertising for the movie," Manning added.

No financial details have been disclosed.

If you'd like to discuss the placement please visit this thread of the Die Another Day Forums. Thanks to 'agentbond' and Tim for alerting me to the news!