Confusion over the character of Gala Brand has arisen in the wake of the press conference. While the official site had revealed that Rosamund Pike would star in Bond 20 as Gala Brand (a name taken from Ian Fleming's novel "Moonraker" and not used in the film of the same name) the Hollywood Reporter has indicated that Pike's character is actually called "Miranda Frost".
Have the Hollywood Reporter simply got it wrong? They have details about the character Gustav Graves correct. Discuss the name change in the Bond 20 Forums, we'll have more news as it comes to light!
A big thanks to Beamer for the tip off!