1. Sir Roger Moore Launches UNICEF Campaign In Dublin

    By Devin Zydel on 2009-01-16

    Even at the age of 81, there’s just no stopping Sir Roger Moore.

    The Irish Independent reports that the former James Bond star was in Dublin, Ireland yesterday to launch a brand new UNICEF fundraising campaign.

    The initiative involves customers of the petrol station chain Topaz being asked to donate two cents on every purchase they make. According to UNICEF, every donation will fund the purification of 10 litres of water in the third world.

    ‘Irish people have well deserved reputation for generosity down through the years–and not just in the good times,’ said Sir Roger, who is a goodwill ambassador for UNICEF. ‘By supporting this initiative, people will be able to help UNICEF save children’s lives and make the world a better place for children.’

    UNICEF director Melanie Verwoerd said the campaign could make a ‘phenomenal difference’.

    ‘If we have a good buy in from the Irish public, we estimate that we can make more than € 1 million,” she told the Irish Independent. ‘We are very privileged to have Roger Moore here to launch this for us. Somebody with his passion, his stature, his love for children and his commitment to the developing world.’

    ‘It’s an absolute delight to have somebody like him come and endorse the campaign for us,’ said Topaz chairman Neil O’Leary, and added that he was confident that ‘very substantial sums’ could be raised for the charity through the two cent donations.

    Sir Roger will be honoured at a black tie gala dinner in the Burlington Hotel tonight and he will also attend a My Word is My Bond book signing at Easons on O’Connell Street tomorrow at 2:00pm.

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