Gift firm Groovy UK has sealed a deal to create a new signature range of high-end barware, glassware and cocktail sets inspired by James Bond.
Licensing.biz reports that the firm will launch the new 007 line this December. The crystal glasses and barware will be limited to a selective group of retailers in each country and available for fans to purchase through a dedicated e-commerce site.
‘I’m thrilled to be working with Danjaq on producing such a special range of signature barware,’ said Martin Butler, MD of Groovy UK. ‘The quality, design and presentation on the limited range embodies everything James Bond represents–intelligence, sophistication and confidence.’
‘As part of our ongoing licence strategy, we strive to bring unique equities to Groovy and James Bond provides an unparalleled partnership opportunity,’ added Kirsty Pollard, brand manager at Groovy. ‘What man or woman wouldn’t want to have a drink with 007?’
Michael Tavares, licensing director at Danjaq, LLC, the holding company for the Bond series, added: ‘This was the perfect collaboration for two companies that focus on innovation and quality. We’re excited to be partnering with Groovy to create a signature limited range of James Bond inspired barware.’
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