Official 'Quantum of Solace' Marketing Partners
As reported several times in the past on CommanderBond.net, several high profile brands have aligned themselves as partners of the 22nd James Bond film, Quantum of Solace.
Official details regarding each the related companies follows below:
Activision
BOND IS BACK. Blending first person shooting and third person action, Quantum of Solace: The Game puts you in control of Bond’s greatest weapon – his mind. Based on both the Quantum of Solace and Casino Royale films, Quantum of Solace: The Game puts you in the ruthless world of international espionage and intrigue.
TAKE COVER: First person shooting with third person cover combat allows you to adjust your gameplay to meet each challenge.
FIGHT WORTHY ADVERSARIES: Advanced AI systems allow enemies to react to you in intelligent and tactical ways.
THE NEW WORLD OF BOND: Immerse yourself in the world of Bond with characters from both films and missions that take you through exotic real world locations.
BECOME THE WORLD’S PREMIER MI6 AGENT: Go online with standard 12-player multiplayer modes plus unique Bond modes.
Aston Martin
James Bond – the legendary British secret agent – will again return to his roots when he will drive an Aston Martin DBS in the 22nd 007 film Quantum of Solace. Aston Martin has appeared in 9 previous Bond films in various guises, from the legendary DB5 featured in Goldfinger to the V12 Vanquish that appeared in Die Another Day.
Avon
Avon, the world’s largest direct selling beauty company, and the company for women, has partnered with the Bond franchise to develop Bond Girl 007, a new fragrance that captures the confident allure of cinema’s sexiest icons. The Bond Girl 007 fragrance will launch in October 2008, in conjunction with the release of Quantum of Solace, and will be sold by Avon’s 5.4 million independent Sales Representatives in over 100 markets around the world. Through this unique partnership, every woman can feel like a Bond Girl – smart, empowered, confident, and sexy. The scent captures the glamour and femininity of the famous Bond Girls in a sexy cocktail of velvety florals, cool freshness, and warm woods.
Gemma Arterton, who plays the role of Agent Fields in Quantum of Solace, will be the face of the Bond Girl 007 fragrance, appearing in TV and print advertising around the world.
Bollinger
Bollinger is one of the last few independent and family owned Champagne House of international reputation that remains today.
Champagne Bollinger produces wines of great style and uniqueness, based on a beautiful unrivalled quality Grand & Premiers crus estate, a very long heritage and tradition of matured cask fermentation, a terrific library of reserve wines which enable the Chef de Caves to produce an incomparably consistent style over the years. These assets and characteristics all combine together to produce a wine that is acclaimed by the most knowledgeable and demanding palates. Special Cuvee, La Grande Annee and R.D., it’s extended aged version, all are available in the fines wine shops, starred restaurants and top hotels of this world, in some 110 countries.
Bollinger has naturally been associated with James Bond, as they both symbolize a certain way of life. Elegant and gentlemanly though a bit tough when circumstances command it, serious when necessary but with a great sense of humour, and of course, two very loyal servants of Her Majesty The Queen.
To celebrate the continued partnership once again featured on screen with Quantum of Solace, Bollinger has organized a series of promotions, including high visibility quality window displays all around the world, a worldwide quiz contest which will be run on a dedicated website, and the usual set of premieres in various countries. Plus of course, a heavy advertising programme that will feature the 2 brands, Bollinger and 007.
At the very top of the programme, we have produced a limited number of a unique collector’s item: the Bollinger 007 bullet, a magnificent piece of artwork and craftsmanship, which combines a 2-foot-long Walther PPK bullet style with a 1999 Bollinger specially decorated magnum. This piece of furniture then converts into a safe, where personal objects can be stored.
Heineken
007 brews with Heineken.
Heineken will launch a worldwide promotional campaign for the 22nd James Bond film, Quantum of Solace. The film is Heineken’s 5th consecutive global partnership with the most successful and longest running movie franchises in history.
The new marketing campaign provides the opportunity for consumers to experience the premium, stylish and international world of James Bond. The campaign features Daniel Craig and leading lady Olga Kurylenko and was shot using actual film sets and scenes from the film. It includes TV and print advertising and on- and off-premise promotions, interactive and digital activities, radio promotions, consumer competitions and tie-ins with local premiere events. The campaign will be launched globally across an estimated 40 countries in October in conjunction with the worldwide release of the film.
Olga Kurylenko, who plays the role of Camille in the upcoming film, commented: “I am delighted to support Heineken’s global Quantum of Solace marketing campaign. Heineken has done a great job in making James Bond, Camille and the world of Bond connect with their iconic international brand.”
Omega
OMEGA has been synonymous with excellence and innovation for 160 years. Since 1848, the brand has created superb watches and made history in areas as diverse as sports timing, space exploration, precision technology, and design.
OMEGA’s legacy includes the conquest of space (the OMEGA Speedmaster is the only watch ever to have been worn on the Moon), its recurring role as Official Timekeeper of the Olympic Games, and its unparalleled precision records.
OMEGA watches have also been worn by James Bond since 1995’s GoldenEye. The world’s favourite secret agent will once again be sporting an OMEGA Seamaster in the next 007 movie, Quantum of Solace.
Orbitz
As the travel expert and a leading provider of online travel, Orbitz is proud to partner with Quantum of Solace to offer consumers a chance to travel like Bond.
Just like Orbitz, Bond knows how to work the system – whether it’s first class on a 747 to Shanghai or a wild ride on a puddle jumper to the Bahamas. So in celebration of the Quantum of Solace release, his adventures can now be yours. Take the 007 Daily Destination Challenge for your chance to win one of seven exclusive Bond vacations – or hundreds of other prizes guaranteed to help you travel in style!
Orbitz is a leading online travel company that offers a broad array of travel products, including airline tickets, hotel rooms, rental cars, cruises and vacation packages. Since launching its website in 2001, Orbitz has become one of the largest online travel sites in the world.
Smirnoff
Smirnoff vodka, the world’s best-selling premium spirit, is proud to continue its long-standing relationship with the Bond family of films for the upcoming release of Quantum of Solace. Smirnoff vodka has played a role in virtually every Bond film throughout the past 40 years, beginning with Dr. No in 1962, when Bond first ordered his “shaken, not stirred” martini of choice.
And it’s quite a natural connection, since both James Bond and Smirnoff stand for originality, confidence and style.
This year, Smirnoff continues this legacy with an exciting array of new television and online advertising, private movie screenings, and special offerings in retail stores throughout the United States and in over 40 countries around the world, to support the Quantum of Solace release.
Sony
For more than 40 years, North America has had a love affair with the Sony brand. During that time, Sony has created numerous products and technologies that have helped make consumers’ lives easier, more enjoyable and more productive. At the same time, the company has earned a solid reputation for quality, reliability, innovation and stylish design. In fact, the Harris Poll has identified Sony as a top brand in America, as the company has held the top three positions over the past 12 years including the number one position for nine years.
The company is committed to maintaining a leadership position in consumer electronics, broadcast and professional systems and information technology products. Sony is also committed to developing new technologies that reflect the networked convergence of audio, video and information technology.
Sony Electronics is the largest component of Sony Corporation of America, the U.S. holding company for Sony’s U.S.-based electronics and entertainment businesses. Sony’s principal U.S. businesses include: Sony Electronics Inc., Sony BMG Music Entertainment Inc.; Sony Pictures Entertainment; Sony Broadband Entertainment; Sony Computer Entertainment America and Sony Wonder Technology Lab.
Swatch
Swatch, kicked off in 1982 by Nicolas G. Hayek, today is a leading Swiss watch and jewelry maker and one of the world’s most fashionable brands. The first SWATCH watch appeared on the Swiss market in 1983, surprising everyone with its provocative spirit, spirited design and enormous success. Always at the forefront of popular fashion, SWATCH continues to innovate and surprise with four annual collections (Spring Summer, Summer Sport, Fall Winter, Winter Sport), Art Specials, a Seasons Collection (Xmas), and Specials for Chinese New Year, Valentine’s Day and Mother’s Day. The brand has also established a strong presence in the world of sports with its ongoing support for extreme sports (FMX, Surf, Snowboarding, Free Skiing, BMX) and beach volleyball.
Virgin Atlantic
Virgin Atlantic, one of the world’s most innovative long-haul carriers, is Bond’s favourite airline for the second time. After the airline’s aircraft appeared in Casino Royale, and founder Sir Richard Branson played a cameo role, Virgin Atlantic is again featured, in Quantum of Solace. The focus this time is on its Upper Class cabin onboard.
Virgin Atlantic will be supporting the release of the movie with a campaign aimed at stylish travelers across the globe. Among other initiatives, it will be working with other Quantum of Solace partners on a major sweepstakes and ensuring that passengers onboard can experience the famous Vesper Cocktail.
With 38 aircraft in its modern fleet, Virgin Atlantic flies from London Heathrow and London Gatwick to 30 destinations around the world including New York JFK, Dubai, Los Angeles, Hong Kong, Chicago, Washington, Shanghai, Miami, Mumbai and Johannesburg.
VisitBritain
VisitBritain is the UK’s national award-winning tourism agency and is the Official Tourism and Destination Partner of Quantum of Solace. VisitBritain operates in 41 markets worldwide to promote Britain internationally as one of the world’s premier tourist destinations; VisitBritain is also responsible for promoting England to the domestic market. VisitBritain’s involvement with the forthcoming movie Quantum of Solace gives it the opportunity to present the best of Britain through association with James Bond – who is of course British! Through this association, VisitBritain aims to promote how people can come to Britain and live the ultimate James Bond lifestyle – come and play like Bond and relax like Bond. VisitBritain will also provide prizing for sweepstakes conducted across 35 territories giving lucky winners the opportunity to win a trip to experience the Bond lifestyle in Britain.
Keep your browsers pointed to the CommanderBond.net main page for the most up-to-date and complete coverage of Quantum of Solace.