1. James Bond's Box Office Viewed At Critic And Recession-Proof

    By Devin Zydel on 2008-10-28

    While the general consensus amongst critics so far for Quantum of Solace seems to be ‘good, but not quite as good as Casino Royale‘, that likely won’t be an issue in preventing the 22nd James Bond film from becoming a blockbuster at the box office.

    Calling Quantum of Solace ‘critic and recession-proof’, seveal box office trackers are predicting big numbers for the 007 film once it opens this Friday in the UK and on 14 November in the US–reports Reuters.

    Quantum of Solace is one of the few event pictures left in the year,’ said Brandon Gray, president of Box Office Mojo.

    ‘People responded very well to Casino Royale, and I think people’s affinity for Casino Royale will drive Quantum of Solace to a terrific opening,’ he said.

    He continued: ‘Quantum of Solace stands an excellent chance of outgunning Casino Royale because Casino Royale built up an audience base.’

    Screen International’s Jack Warner also agreed. ‘Bond is a very strong brand to build on,’ he said. ‘No one expects a sequel to do less well than the one before it. Casino Royale went down well critically and with audiences, and they will be looking to break that figure.’

    Despite the current economic crisis throughout the world, Bond is expected to emerge unscathed.

    ‘Movies remain the cheapest, or one of the cheapest entertainment events available, in terms of the type of things you get out of the home to do,’ said Gray. ‘Bond is well suited to ride out any kind of recession.’

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