Daniel Craig attends the Quantum of Solace campaign launch in Moscow
As earlier reported by CommanderBond.net, today marked the beginning of the worldwide tour to promote the upcoming release of Quantum of Solace.
Variety reports that the far-reaching marketing campaign was launched earlier today at the Ritz-Carlton Hotel in Moscow, Russia with key cast and crew members from the 22nd James Bond film present for the event.
Producer Barbara Broccoli said the selection of Russia as the beginning of the Quantum campaign (the film goes on general release there on 6 November) was based on the country’s emerging film market.
‘This is a key, emerging market for us and it is very exciting to be here,’ she said. ‘We shot in St Petersburg and had a wonderful experience. Russia is a country with a very strong film tradition and we are very much looking forward to the Russian reaction to the film.’
She continued: ‘At the end of Casino Royale Bond is devastated when the woman he loves is killed by an evil organization. The title of the new film reflects his journey to put things right and find a quantum of solace.’
Broccoli was joined at the event by stars Daniel Craig, Olga Kurylenko and Anatole Taubman and director Marc Forster.
When asked what was the most challenging sequence in his second Bond film, Craig cited the freefall sequence which involves Bond and Camille. ‘We did this in a wind tunnel with winds of 200 mph ripping around us and 20 cameras shooting from all around. That was one of the toughest days.’
Quantum of Solace goes on general release in Russia on 6 November on 800+ prints. Michael Schlicht, the film’s Russian distributor, stated that he anticipated a box office gross ‘around $20 million’.
Stay tuned to the CommanderBond.net main page for the most up-to-date and complete coverage of Quantum of Solace.