The Name's Bond… Period.

Almost every single James Bond film to date has had it’s share of traditions that carry on from one entry to another: the exhilarating pre-credits sequence, the main titles, a briefing from ‘M’, and so on.

Two such traditions that fans have become accustomed to are the famous ‘Bond, James Bond’ introduction and the order for a ‘shaken, not stirred’ martini. Both have appeared in almost the complete roster of 007 films, with the former bringing Daniel Craig’s debut in Casino Royale to a close.

Just don’t expect either of them when Quantum of Solace hits the silver screen next month.

The Independent reports that both of the popular catchphrases have been dropped from the 22nd Bond film.

‘There was a “Bond, James Bond” in the script,’ said director Marc Forster. ‘There are several places where we shot it as well, but it never worked as we hoped. I just felt we should cut it out, and [producers] Barbara Broccoli and Michael Wilson agreed, and Daniel agreed, too. It’s nice to be open-minded about the Bond formula. You can always go back to them later on.’

These changes should likely come as little surprise to Bond fans since Casino Royale already proved that the filmmakers are not afraid to shake up the formula in the Craig era.

‘It’s nice to be open-minded about the Bond formula.’ – Marc Forster

Graham Rye, editor of 007 Magazine OnLine, stated that Craig’s debut as Bond was much closer to Ian Fleming’s original vision of the character.

‘The Bond films had become tired and needed reinvigorating,’ he said. ‘Rather than going away from Fleming I think the producers have gone back to him.’

Mr. Rye went on to make the point that characters of Q and Miss Moneypenny (who will also both be absent from Quantum of Solace), only made occasional appearances in Fleming’s novels.

He continued: ‘His announcing of himself had become a bit corny. Casino Royale gets back to the spirit of the books, rather than all the silliness.’

Ajay Chowdhury, editor of Kiss Kiss Bang Bang magazine, said this news was unlikely to upset the 007 community.

‘The producers have been mixing and matching the famous Bond tropes–such as the theme song and the gun-barrel sequence,’ he said. ‘But this time there is a theme song by Jack White and Alicia Keys. If this line of script is not in there it’s not going to undo the foundations of Bond. The fans didn’t miss Moneypenny or Q. Bond is the only British character with worldwide resonance now, apart from Harry Potter. The producers are paying more attention to psychology and relationships, as well as adventure. Quantum of Solace picks up from Casino Royale, which was a really good thriller first and a good Bond movie second.’

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