1. Brands2Life To Manage 'Quantum' Game Launch

    By Devin Zydel on 2008-09-05

    Brands2Life has fought off competition to land the job of managing the UK launch of Activision’s James Bond game, Quantum of Solace.

    PR Week reports that the agency will begin a consumer lifestyle campaign before the game is released alongside the film on 31 October.

    The agency went against various specialist gaming agencies for the job. ‘One reason we won the pitch was our grasp of the Bond brand,’ said Scot Devine, co-head of consumer at Brands2Life. ‘The 007 brand is the movie world’s most protected and working on it can mean walking a real tightrope.’

    The agency states that they have been given a large degree of autonomy in their marketing role.

    ‘The campaign is going to be media neutral, so it will run across various platforms in the media,’ said Devine. ‘There is going to be a mix of traditional, interactive and guerrilla PR, ranging from editorial in magazines to charity events held in cinemas.’

    Stay tuned to the main page for the most complete and up-to-date coverage of Activision’s Quantum of Solace.

    Quantum of Solace will be released on 31 October in the UK and 4 November in the US on the following formats: PlayStation 3, Xbox 360, Nintendo Wii, Playstation 2, Nintendo DS and Windows PC.