Smirnoff Vodka today announced it will reteam with James Bond this year in celebration of the release of Quantum of Solace.
To coincide with the release of the movie, Smirnoff will release three new three new 007-themed cocktails, in addition to planning a range of other events.
The announcement marks nearly fifty years of association between the two brands.
The full press release follows.
A Clearly Original Cocktail: One Part SMIRNOFF(R) Vodka and One Part 007 Mixed in a Quantum of Solace
NEW YORK, July 18, 2008 – “The name is Bond; James Bond,” declares the world’s favorite secret agent 007 in the suspenseful conclusion of Casino Royale, leaving audiences at the edge of their seats. Thirty cinematic minutes later, Bond returns in the thrilling sequel, Quantum of Solace. The film, produced by Michael G. Wilson and Barbara Broccoli for EON Productions and distributed by Sony Pictures Entertainment, is due for theatrical release in November 2008. SMIRNOFF(R), the world’s largest selling premium spirit brand, also makes a major return – as an official partner – marking almost 50 years of history between the two iconic brands.
The latest 007 installment promises to offer the ingredients of what is sure to be another Bond classic: world travel, Bond women and “Vesper” vodka martinis. To give SMIRNOFF drinkers around the world a taste of the Bond lifestyle, SMIRNOFF is planning 007-worthy activities all over the world, from VIP premieres to the best cocktail recipes.
“Almost half a century after the debut of 007, SMIRNOFF is still Bond’s vodka of choice,” said Philip Gladman, global senior vice-president of SMIRNOFF at Diageo. “The two bold brands are true originals that only get better with time. That’s why SMIRNOFF and Bond are such a natural fit and that’s why our legacy lives on.”
SMIRNOFF Vodka made its original appearance alongside Bond in Dr. No, the first James Bond movie which premiered in 1962. Sean Connery’s request for a “martini, shaken not stirred” made with SMIRNOFF vodka introduced a vodka-based alternative to the traditional martini and a new way to make 007’s favorite cocktail.
Inspired by Quantum of Solace, SMIRNOFF has created three new drinks to update the character’s namesake cocktail — The Vesper, the 007 Shaken Not Stirred Martini and the Quantum of Solace are the newest SMIRNOFF cocktails designed to capture the essence of Bond’s vodka of choice.
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