1. Better The 'Devil' You Know…

    By Matt Weston on 2008-05-21

    The UK’s two biggest bookstore chains will mark the centenary of Ian Fleming’s birth next week in spectacular fashion.

    Devil May Care cover

    Devil May Care cover

    Waterstone’s and Borders will each host an abundance of James Bond-themed events to coincide with the launch of Sebastian Faulks’ hugely-anticipated 007 novel, Devil May Care.

    Last week, reported that the first copies of the novel would be escorted along the Thames on 27 May to the HMS Exeter at Tower Bridge, where the world’s media will be waiting.

    According to 007 Magazine, both Faulks and cover model Tuuli will accompany the first shipment of books as they’re transported from the HMS Exeter to Waterstone’s Piccadilly, where doors will open at 8 a.m. the following day as the book goes on sale. The store has the following events planned for 28 May.

    Bond Is Back At Waterstone’s Piccadilly

    8 a.m. – Bond is back

    To celebrate the launch of the new Bond novel we will be giving away an exclusive print of the cover to the first 200 customers who purchase Devil May Care, and serving cocktails and canapés until 9 a.m. The Waterstone’s exclusive, luxury, signed and numbered edition will be on sale (while stocks last), rrp £100. The first person in the queue to purchase this edition will get number 7.

    12 noon – Hurricane Gold

    Celebrate the launch of Hurricane Gold, the paperback of the new Young Bond novel from 12 noon – 4 p.m. There will be Bond themed activities, and the chance to be amazed by the sleight of hand of magician David Croft.

    2 p.m. – James Bond Fancy Dress Competition

    To celebrate the paperback launch of Hurricane Gold we’d like to invite you to come along to the children’s department dressed as your favourite James Bond character. Judging will take place at 2 p.m., and the maximum entry age is 16 years old. There are three family tickets to the James Bond exhibition at the Imperial War Museum to win.

    6:30 p.m. – Bond: The Story Continues with Lucy Fleming

    We are delighted that Lucy Fleming, niece of James Bond creator Ian Fleming, will be instore reading from Devil May Care, the new Bond novel by Sebastain Faulks, and talking about all things Bond. Join us on the first floor at 6:30 p.m. for an insight into this fasciniating man.

    For more information on all of these events, contact Customer Services at 020 7851 2400.

    Borders, meanwhile, have their own festivities planned for later in the week…

    Bond’s Back: Borders celebrate the release of the latest Bond novel with an action-packed day

    Borders will celebrate the launch of the brand new James Bond novel Devil May Care in style this weekend with a series of activities in its bookstores that are intended to leave customers in double-o heaven!

    To mark the centenary of the birth of Bond creator Ian Fleming, author Sebastian Faulks has been commissioned by The Ian Fleming Estate to write a brand new action-packed Bond adventure. Borders are celebrating its release of Devil May Care with their very own James Bond Day on Saturday 31st May.

    In typical Bond-style, Borders will be offering their customers thrills that will leave them both shaken and stirred. Events to mark the launch of the novel will be taking place in stores nationwide, including roulette wheels and competitions for Bond-inspired breaks and DVDs.

    There will also be some jaw-dropping activity synonymous with Bond’s extraordinary lifestyle. Customers in the London Oxford Street store and Glasgow’s Buchanan Street branch will be amazed by James Bond abseilers – in tuxedos, of course – who will scale the store’s front before presenting copies of Devil May Care to lucky customers. For every guy (or girl) who has dreamt of Bond’s fast-living lifestyle, both Oxford and Cambridge stores will also install twin-racer Aston Martin simulators running fastest-lap competitions at 10 a.m. and 3 p.m.

    However, no Bond celebration would be complete without a stunning female presence and at 1 p.m. this Saturday Borders’ Oxford Street store will host a book signing with the stunning supermodel, Tuuli – cover girl of Devil May Care.

    Dom Kippin, Borders UK Marketing, said of the activity, “James Bond is a British institution so we could not let the release of this new novel pass us by. Though we have had to go some way to match the wild antics of Bond’s thrilling lifestyle, we hope that our customers enjoy all the events that are taking place in Borders stores throughout the UK this Saturday.”

    For further information on activities taking place in Borders bookstores please visit:

    Other participating Borders stores will feature in-store roulette wheels, Young Bond quizzes, competitions for children and competitions for adults to win weekend breaks, DVDs and posters.

    Additionally, as previously reported, Charlie Higson will be appearing at Borders Norwich on 30 May as part of his Hurricane Gold tour.

    Keep watching for all the latest news about the Ian Fleming Centenary celebrations.