DVD Rental Hits $16m In First Week
By daniel on 2003-06-20
Rental and sales figures for Die Another Day, the latest James Bond film on DVD and VHS, have exceeded US$16 million in the United States alone.
The film too approximately US$16.5 million dollars in the rental market in its first week, making it top rental film of the week. Figures for the second week of the films release to the rental market are yet to be released.
Over 8 million copies of Die Another Day on DVD were shipped to stores to supply the home consumer market in the United States. Of those, it is estimated that over 5 million copies were sold in the first week.
To discuss the figures visit this thread of the Die Another Day Forums. Thanks to Rich for the tip-off