And before you ask, no, ‘fashion line’ is not a movie it’s a range of clothing.
E Online have reported that MGM are going to get ‘funky’ in 2003 after announcing “plans to launch an urban fashion line inspired by its 1970s blaxploitation flicks, including Foxy Brown and Hell Up in Harlem.
After a devastating year at the box office MGM have recorded a $121 million loss, and it seems they’re attempting to move beyond James Bond in their hopes to refill the coffers.
“According to the Associated Press, the line includes denim jackets, jeans, gym clothes and athletic gear. All items will display the famous MGM lion logo on their tags.
The studio plans to hype its foray into the fashion world with a college tour next spring. Look for the campus caravan to feature performances by urban Atlantic Records artists (sorry, no names yet), screenings of Cooley High (the comedy that spawned the high school sitcom What’s Happening!!) and a fashion show.
According to Industry analysts, MGM’s designing plans aren’t the answer to the studio’s woes, but they’re a start.
“It certainly helps cover some of the interest expenses and some of the rent, so it’s a reasonable strategy,” Harold Vogel of Vogel Capital Management tells the Associated Press. “But you have to sell a lot of sneakers to make up for Windtalkers.”