‘Skyfall’ PR campaign conquers Berlin
By Helmut Schierer on 2012-10-11
The wheels of the ‘Skyfall’ promotion campaign are certainly gearing into overdrive. After numerous buses being spotted throughout the UK we now receive reports from various other countries on the Continent. The latest of these concerns a several stories high projector image on a prominent building façade near the Potsdamer Platz in Berlin, playground of East and West’s intelligence services during the cold war. The image itself is the already familiar Craig silhouette in front of the ‘Skyfall’ gunbarrel, all wrapped in a distinctive greenish tinge. Given the relative closeness of the ‘Skyfall’ premier it now indeed seems this is to be final poster artwork for the film.