James Bond and the phrase “shaken, not stirred” have always gone hand in hand, and while Bond will be shaking those Vodka Martini’s for years to come it seems that’s Bond’s Vodka brand of choice are about to change with the release of Die Another Day.
The Wall Street Journal have reported that Finlandia will replace Smirnoff as Bond’s choice of Vodka brand. The change came about after Smirnoff decided not to use product placement in Die Another Day as they believed the Bond films no longer reach the target audience they were seeking to promote their products too.
Details about Finlandia’s contract for product placement have not been released. but Finlandia will tout its role with print ads, posters, magazines and contests, according to the Wall Street Journal.
Source: MKKBB: http://www.ianfleming.org