1. ‘Skyfall’ to help launch Sony’s latest smartphone

    By Helmut Schierer on 2012-06-27

    Today Mobile Magazine’s website reports the cross-company marketing of Sony Mobile’s new smartphone – as yet unnamed – that is to feature prominently in Sony Pictures’ new Bond film ‘Skyfall’. According to this, exclusive promotional links and trailers for the film are an important feature of the marketing strategy for the new device.

    Mobile Magazine’s article can be found here

    You can discuss this news in this thread

    Thanks to CBn forum member Luigi Ferrari for the alert.