1. Visa Teams Up With James Bond For Another Tie-in Promotion

    By David Winter on 2002-06-20

    The worlds leading credit card and the worlds leading secret agent are to team up once again for Die Another Day.

    Visa International has announced an international marketing tie-in with Die Another Day. Perviously the company has had marketing tie-ins in Tomorrow Never Dies and The World Is Not Enough.

    Working with its six international regions, Visa will have movie-based promotions underway in a number of countries around the world prior to the release of the film.

    International marketing and advertising programs are expected to take place in many or all of Visa’s six regions – Asia Pacific; Canada; Central and Eastern Europe, Middle East and Africa (CEMEA); the European Union (EU), Latin America and the Caribbean; and the U.S. Visa Members, their merchants, and their cardholders will be able to take advantage of many of the international promotional programs that will be developed around the film.

    CommanderBond.Net will keep you informed as more news on the tie-in comes to hand.

    Until then, you can discuss the tie-in promotion in this thread of the Die Another Day Forums. See you there!

    Source: WorldNews