Activision reveals reasoning behind GoldenEye's Nintendo exclusivity

While reaction to last week’s E3 announcement of Activision’s GoldenEye remake has been mostly positive, one of the few thumbs-down given to the James Bond revival is its exclusivity to Nintendo’s Wii and DS platforms.

It didn’t taken long for VideoGamer.com to take the question to Brian Pass, one of Activision’s senior producers.

“There are a number of different reasons,” Pass explained. “One’s we have a partnership with Nintendo. It’s a great opportunity. This game was originally on the N64, so there’s the nostalgia factor for people that are Nintendo fans. So we wanted to partner with Nintendo for this.”

Pass continued, “The opportunity on the Nintendo Wii platform is huge. There’s roughly 12 million Wiis in North America. But it’s not really a console that a lot of shooter fans are playing on. So we wanted to offer them their own first-person shooter, that’s unique and exclusive to that console.”

“It belongs to the platform that it should be on, which is Nintendo.” – Eurocom primary producer Dawn Pinkney

The producer explained that the Wii remote and nunchuck controller has left first-person shooter fans cold, which is why GoldenEye will offer support for the Wii’s Classic Pro Controller.

“They don’t like using the pointing device,” Pass said. “Now they’ve got the Classic Pro Controller. This is dual analogue stick. It’s got the exact same layout you find on PS3 or 360.”

“You put this in a shooter fan’s hands and they instantly know how to play. We feel that the opportunity and the time is right. And partnering with Nintendo is a huge opportunity for us. We really want to tap in to the nostalgia for Nintendo fans, and take advantage of the opportunity presented by the platform.”

Eurocom’s Dawn Pinkney described it as unlikely that Activision’s GoldenEye would find its way to other consoles. “It belongs to the platform that it should be on, which is Nintendo.”

Activision’s GoldenEye will be released on Nintendo Wii this November.

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