The Bond Films / (1985) A View to a Kill
‘A View To A Kill’: Evolution Of An Ad Campaign
Written by johncox on 14 Jul, 2002
Our look at the evolution of a films advert campaign continues today with this look at A View To A Kill.
The concept design for the AVTAK campaign suggests Grace Jones will feature prominently.
The breath-taking Advance-A poster used an image of Moore from Octopussy.
The Advance-B poster pitches the Bond/May Day match up…
The final US one-sheet… but where’s May Day?
The Thai version combines the 3 U.S. posters into one and uses a small amount of original art.
A rare UK one-sheet returns to the simple Bond/May day match up.
This German poster combines the Advance-B poster and the final US one-sheet.
AVTAK comes to TV and gets a new tag line (that's quite a mouthful). Whatever happened to less is more?
The AVTAK DVD gets a new title logo and uses a pic of Moore from Octopussy. The question is, why?
