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  1. Another Way To Drink?

    Closing off what’s been a thrilling week for James Bond fans is a guardian.co.uk exclusive that’s currently the talk of the CommanderBond.net Forums.

    Jack White

    Jack White

    The website’s media wing has landed a first look at Coca-Cola’s new advertisement, a 007 marketing tie-in for Quantum of Solace. The 60-second commercial is a nod to the James Bond series’ stylised opening credit sequences.

    Most intriguing, though, is the news that Jack White – one half of the duet performing the Quantum theme song, “Another Way To Die” – composed the music for the ad. What remained unclear, though, was whether or not the commercial’s music is, in fact, an instrumental version of “Another Way To Die” – until now.

    Alicia Keys

    Alicia Keys

    Guardian.co.uk’s headline reads “Coca-Cola launches ad featuring Jack White’s Quantum of Solace music”, even though the article goes on to state that “White has also collaborated with Alicia Keys on the Quantum of Solace theme tune, ‘Another Way To Die'”, implying it’s another song all together.

    Since it was published on guardian.co.uk, the news spread to other media outlets. NME.com claimed that the music is, indeed, the White/Keys collaboration, though the source of this confirmation remained unclear. Empire Online, meanwhile, says the track is “a sort of spin on [the Quantum of Solace] theme”.

    Another Way To Die 7 inch sleeve artwork

    “Another Way To Die” 7 inch single sleeve artwork

    Additionally, copies of the video have been pulled from YouTube, “due to a copyright claim by Sony Pictures Entertainment”, giving credence to the possibility the track is “Another Way To Die” after all.

    CBn understands from a music industry source that the commercial’s soundtrack may be a segment of the instrumental portion of the song. “Another Way To Die” was delivered earlier this month and Sony BMG is planning a massive media launch. The song is expected to hit radio at the end of September.

    In the meantime, check out the Coke Zero commercial at guardian.co.uk.

    In other theme song news, music blog Spyder’s Random Things lists the length of both versions of “Another Way To Die” (regular and instrumental) as 4:23, slightly longer than Chris Cornell’s “You Know My Name”.

    Keep your browsers tuned to CBn for the most up-to-date James Bond news on the web.

    Update (13 Sep, 2008)

    Prefix Magazine claim to have received the following statement from Jack White’s management:

    “Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum Of Solace, not for Coca Cola. Any other use of the song is based on decisions made by others, not by Jack White. We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety.”

    Matt Weston @ 2008-09-12
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