The Bond Films / (2002) Die Another Day
Die Another Day Boosts Sales of Aston Martin
Written by The CBn Team on 22 Apr, 2003
Aston Martin has always been proudly linked with it’s association with the James Bond franchise. And the £160,000 Aston Martin V12 Vanquish, which Bond drove in his last adventure, Die Another Day, has sold nearly a 1,000 units since going into production in 2001. Apparently, demand is still so strong there is a waiting list of around a year.
Such is the desirability of the Aston Martin brand off the back of Die Another Day that more than 1,000 people in the UK have put their names on a waiting list for the new AMV8 Vantage – rumoured to be driven by Bond in Bond 21 – even though it won’t be produced until 2005.
The AMV8 Vantage is expected to go on sale for about £75,000, and will be the cheapest brand-new Aston Martin money can buy.
By 2005, the manufacturer expects to be producing around about 5,000 cars a year and hopes that the AMV8 Vantage will account for at least half that. “It’s a very important car for us. It’ll allow just a few more people to buy an Aston,” Tim Watson, public affairs director, said.
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