The United States television screening rights for Die Another Day have been sold to CBS and its Viacom sister networks TNN and UPN.
Exact details on the deal are still underwrap though it is believed that a license fee of between US$25 million and US$30 million was paid for the rights. The license fee is an increase from the US$20 million paid for The World Is Not Enough TV rights.
While TNN pushed for the deal, CBS will be given the first screening rights to the film, in November 2005. Once shown on CBS the film will be shown across the three networks for a course of five years, after which the rights will have expired. TNN is likely to get the most screenings as the film will be added to their regular screenings of the past Bond films.