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Casino Royale DVD Soars To The Top Spot

Daniel Craig's debut James Bond film is #1 DVD in USA

Written by Devin Zydel on 22 Mar, 2007

After a phenomenal run at the worldwide box office, Casino Royale’s success has now moved from movie tickets to DVD sales.

Reuters reports that Daniel Craig’s debut James Bond 007 film quickly soared to the #1 spot for DVD sales in the US after being released on 13 March. The film pushed Borat to the #3 position on the Nielsen VideoScan’s First Alert sales chart, while The Holiday opened in the #2 position.

For rentals, Casino Royale was again in the top spot; generating an estimated $9.2 million in revenue. The Holiday opened in the #3 position with $8 million.

Additionally, the Casino Royale Blu-ray disc outsold its nearest competition, The Departed, by 9-to-1. The Bond film is now the #2 Blu-ray seller since the format’s inception in June.

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Casino Royale is the 21st James Bond 007 film produced by franchise holders Eon Productions. The MGM/Columbia Pictures production began shooting in January and opened on 16 November 2006 in the UK and worldwide starting on 17 November. The world premiere of Casino Royale took place on 14 November in London. The film stars Daniel Craig as James Bond; locations include the Czech Republic, the Bahamas, Italy and the UK.