Our look at the evolution of a films advert campaign continues today with this look at A View To A Kill.

The concept design for the AVTAK campaign suggests Grace Jones will feature prominently.

The breath-taking Advance-A poster used an image of Moore from Octopussy.

The Advance-B poster pitches the Bond/May Day match up…

The final US one-sheet… but where’s May Day?

The Thai version combines the 3 U.S. posters into one and uses a small amount of original art.

A rare UK one-sheet returns to the simple Bond/May day match up.

This German poster combines the Advance-B poster and the final US one-sheet.

AVTAK comes to TV and gets a new tag line (that's quite a mouthful). Whatever happened to less is more?

The AVTAK DVD gets a new title logo and uses a pic of Moore from Octopussy. The question is, why?

If you'd like to discuss the evolution of the ad campaign then please visit this thread of the Roger Moore Forums.

Thanks to 'boeserzwilling' for supplying the German poster!