Sony Going Global With James Bond Campaign

The Sony Corporation will apparently pull out all the stops for its global marketing campaign for Quantum of Solace.

Sony Insider reports that the corporation has recently unveiled a massive campaign for Daniel Craig’s second James Bond film that ‘takes the Bond persona beyond the big screen into another realm’.

Quantum of Solace

While promoting the 007 film, the campaign will simultaneously be highlighting Sony’s High Definition product capabilities worldwide, while still allowing each region to customize elements based on local market preferences.

‘Sophistication, quality and international appeal make James Bond a perfect fit with the Sony brand,’ said Andrew House, Chief Marketing Officer, Sony Corporation. ‘This is the first time we have integrated our film and electronics marketing efforts at such a deep level, bringing together Sony’s leadership in high definition with one of the world’s most powerful movie franchises. Sony is unique in its ability to create a global marketing campaign that combines technological innovation with entertainment content in this way.’

Set to launch this month, the far-reaching campaign will include broadcast, digital, outdoor, print and retail ads promoting Sony’s BRAVIA LCD flat-panel televisions, Blu-ray Disc Players, Handycam camcorders, Cyber-shot digital still cameras and VAIO computers.

Furthermore, Sony Style online stores in Europe and North America will offer licensed 007 products including VAIO computers and Micro Vault USB storage media, with VAIO computers available only in Sony Style retail and direct online at sonystyle.com.

Click here for further details on the many different companies involved in the promotional campaign for Quantum of Solace.

Stay tuned to the CommanderBond.net main page for all the latest news and complete coverage of Quantum of Solace.