Activision Commits To Revitalising The James Bond Franchise

While the news has been somewhat quiet regarding the return of James Bond to the video game world under Activision’s guidance, a new report from GamesIndustry.biz shows that the company seems to have a lot in store for the secret agent.

Activision CEO Bobby Kotick has said the company is committed to revitalising the James Bond brand–‘one of the greatest videogame franchises of all time’–while additionally revealing that there are currently two 007 games in development.

‘Bond is one of the great videogame franchises of all time and that really was a result of GoldenEye,’ commented Kotick at a BMO Capital Markets conference.

‘I think the key to re-energising the Bond franchise is going to be ultimately the highest possible game quality.’

Kotick went on to explain that Electronic Arts (EA), who held the Bond licence up until 2006 and whose recent games included GoldenEye: Rogue Agent and From Russia With Love, ultimately neglected the Bond franchise.

‘It suffered a lot because it wasn’t a focal point of Electronic Arts’ efforts over the past five years and they have such a broad portfolio of franchises that this one didn’t get the attention it deserved.’

‘Kotick continued: ‘we have our best development studios working on the product, we have a second team working on another Bond product and we’re putting great resources against it.’

Activision was granted the James Bond licence in May 2006. Their first Bond game has been rumoured to be an adaptation of Bond 22 and is planned for release in 2008.

CBn will keep you updated with all the latest news and details regarding the upcoming Bond games from Activision.