Casino Royale Blu-Ray Smashing Sales Records
CBn earlier reported that the region 1 DVD release of Casino Royale had continued the success started in theaters, with the film going to the top of the sales and rental charts. According to a report from SuperHeroHype, the Blu-ray release is setting records of its own.
The Blu-ray edition of Daniel Craig’s debut James Bond film has already sold more than 100,000 units and is breaking records for the greatest number of high-definition copies sold in one day, said SPHE Worldwide President, David Bishop.
‘As a point of comparison, the first DVD title to ship 100,000 units took approximately 11 months (Air Force One in early 1998),’ said Bishop. ‘Casino Royale on Blu-ray has done it in far less time and is clearly demonstrating the format’s robust growth in the marketplace.’
Director Martin Campbell was equally impressed, and commented ‘It’s just unbelievable. Clearly, it’s fantastic. The comparison between standard def DVD and Blu-ray is quite stunning and quite transparent to the master. It’s precisely what would make me want to buy a copy.’
Casino Royale was released on DVD and Blu-ray on 13 March (region 1).
Stay tuned to CBn for all the latest Casino Royale DVD coverage.