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  1. Casino Royale Extends Lengthy Bond-Bollinger Partnership

    As earlier reported on CBn, Bollinger will be bonding with 007 once again in Casino Royale. Featured previously in films such as Moonraker, GoldenEye, Tomorrow Never Dies, and The World Is Not Enough, Bollinger is marketed as ‘The Champagne of James Bond.’ The full press release follows:

    Champagne Bollinger Shares the Big Screen With Bond

    Casino Royale Extends Lengthy Bond-Bollinger Partnership

    Adding another installment to one of the most enduring marketing partnerships in motion picture history, Champagne Bollinger will again be featured in a James Bond movie — the upcoming Casino Royale, in theaters November 17, 2006 from ColumbiaPictures and Metro-Goldwyn-Mayer Studios.

    The partnership marks the 10th Bond film in which Champagne Bollinger has been featured as 007’s Champagne of choice, beginning with Moonraker in 1979.

    William Terlato, President and Chief Executive Officer of Paterno Wines
    International, the exclusive importer of Champagne Bollinger for the United States says, “We believe that this collaboration is the longest-running brand marketing partnership in film industry history.”

    The relationship began when the Broccoli-Wilson family, producers of the Bond films, sought a wine to match Bond’s impeccable taste and refined personality. Not surprisingly, they chose Champagne Bollinger, long
    acknowledged as one of the world’s finest Champagnes. A mutual friendship developed between the Broccoli-Wilson family and the Bollinger family, and Champagne Bollinger has remained a Bond favorite even as the torch has been passed from Roger Moore to Timothy Dalton, Pierce Brosnan and now Daniel
    Craig.

    Daniel Craig stars as “007” James Bond, the smoothest, sexiest, most lethal agent on Her Majesty’s Secret Service in Casino Royale. Based on the first Bond book written by Ian Fleming, the story recounts the making of
    the world’s greatest secret agent. Martin Campbell is directing the 21st adventure in the 44-year-old franchise, from a screenplay by Neal Purvis & Robert Wade and Paul Haggis.

    James Bond’s first “007” mission leads him to Le Chiffre (Mads Mikkelsen), banker to the world’s terrorists. In order to stop him, and
    bring down the terrorist network, Bond must beat Le Chiffre in a high-stakes poker game at Casino Royale. Bond is initially annoyed when a
    beautiful British Treasury official, Vesper Lynd (Eva Green) is assigned to deliver his stake for the game and watch over the government’s money. As Bond and Vesper survive a series of lethal attacks by Le Chiffre and his henchmen, a mutual attraction develops leading them both into further danger and events that will shape Bond’s life forever.

    “Movie audiences make the connection between a character they admire and the drink he enjoys, Champagne Bollinger,” says Etienne Bizot, managing director of Societe Jacques Bollinger, the family holding company for Champagne Bollinger. “This kind of high-impact exposure will help us to continue to expand awareness, sales and distribution worldwide.”

    The James Bond film series is the longest running of all time, grossing more than $2.1 billion in theatrical earnings globally.

    Founded in 1829, Champagne Bollinger introduced the world to an instantly recognizable, dry, toasty style that connoisseurs around the globe covet. Six generations of the Bollinger family have maintained the trademark style of their namesake Champagne and it is one of a few
    remaining Grande Marque houses owned, controlled and managed by the same family since its founding.

    Bollinger relies on its own estate for more than 60 percent of its grape requirements, including the Pinot Noir that gives its Champagne much of its distinctive strength and structure. Bollinger is one of a select few
    houses that can control the quality of its grape supply so carefully. Bollinger is renowned for its use of traditional methods that include extensive use of Pinot Noir, individual vinification of each marc and cru,
    barrel fermentation and extra-aging of all of its Champagnes on the lees prior to disgorgement.

    About Paterno Wines International:
    Paterno Wines International, Leaders in Luxury, has a global portfolio of more than 40 brands from a host of world-class wine producers and presently markets more than one out of eight bottles of wine over $14 sold
    in America. Paterno, with more 90+ ratings than any wine company in the world, is the flagship company of the Terlato Wine Group, the parent company of several independent businesses specializing in the marketing and
    production of exceptional wines. Owned and operated by the Terlato family, the Group also includes the family’s winery investments and partnerships in some of the world’s most esteemed wine regions, including: Napa Valley;
    Sonoma County; Santa Barbara County; Victoria, Australia and the Rhone Valley.

    The Paterno Wines International portfolio of brands includes: Napa Valley: Chimney Rock, Cuvaison Estate Wines, Markham Vineyards, Rutherford Hill and Terlato Vineyards; Sonoma County: Alderbrook, Hanna, Rochioli and Terlato Vineyards; Santa Barbara County: Sanford; California Appellation: Glass Mountain; Oregon: Argyle and Sokol Blosser; Italy: Baglio di Pianetto, Barone Ricasoli, Ca’ del Bosco, Ca’ Marcanda (Gaja Toscana); Florio Martinez Marsala, Gagliole, Gaja, Il Poggione, Kettmeir, Lungarotti, Santa Margherita, Torresella; and Distilleria Nonino (Grappa); France:
    Champagne Bollinger, Chapoutier, Domaine Chanson, Domaine Louis Moreau, Josmeyer, Langlois-Chateau and Tour des Laurets; Australia: Domaine Terlato & Chapoutier, Domaine Tournon, Heathcote Estate, Two Hands and Yabby Lake Vineyard; Argentina: Tamari; Canada: Peller Estates Icewine; Chile: Vina Tarapaca; Greece: Boutari; New Zealand: Wairau River; Belgium: Chimay. For
    more information, visit http://www.paternowines.com.

    About Metro-Goldwyn-Mayer Inc.:
    Metro-Goldwyn-Mayer Inc. is an independent, privately-held motion picture, television, home video, and theatrical production and distribution company. The company owns the world’s largest library of modern films,
    comprising approximately 4,000 titles, and over 10,400 episodes of television programming. Its film library has received 208 Academy Awards(R), one of the largest award-winning collections in the world, and
    includes numerous successful film franchises, including James Bond, Pink Panther and Rocky. MGM is owned by an investor consortium comprised of Sony Corporation of America, Providence Equity Partners, Texas Pacific Group, Comcast Corporation and DLJ Merchant Banking Partners. For more
    information, visit http://www.mgm.com.

    About EON Productions:
    Eon Productions/Danjaq, LLC, is owned by the Broccoli family and has produced twenty James Bond films since 1962, including Die Another Day. The Bond films, produced by Michael G. Wilson and Barbara Broccoli, make up the most successful franchise in film history and include the recent blockbuster films GoldenEye, Tomorrow Never Dies, The World Is Not Enough and Die Another Day. Eon Productions and Danjaq, LLC, are affiliate
    companies and control all worldwide merchandising of the James Bond
    franchise.

    About Columbia Pictures:
    Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion
    picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel
    investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

    Press Release

    Stay tuned to CBn for all the latest news on Casino Royale.

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    Devin Zydel @ 2006-10-26
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