While US James Bond fans eagerly await the release of the first two ‘Ultimate Edition’ 007 DVD sets in early November, a new promotion has been set into action for the already released DVDs in the UK.
20th Century Fox has taken over the back-catalogue of all 20 James Bond films and will be offering a ‘Buy One Get One Free’ offer. On 17 October, a publicity junket was arranged with former 007 stars Sir Roger Moore, Britt Ekland, and Maryam d’Abo in attendance to promote the DVDs.
‘Fox has spent millions of dollars developing its third-party distribution system, and there will be a team dedicated to handling MGM product. In the past, Sony had to bundle their [product] with MGM’s. I think that we needed that individual attention. And Sony realizes that Fox is in a better position to handle it,’ – reports Moviehole.
In addition, MGM Home Entertainment has launched a James Bond trail with Google Earth – reports New Media Age. Fans can ‘retrace the steps of Ian Fleming’s superspy through Google Earth, clicking on individual film titles to take a chronological journey through the secret agent’s 20 films.’
Keep watching CBn for all the latest news on Casino Royale and all things James Bond.