It was revealed on CBn back in July that Smirnoff Vodka, which is one of the marketing partners of the newest James Bond 007 film, Casino Royale would be putting together a multi-million dollar media campaign for the film.
Today, one of the aspects of that campaign has been revealed. The press release follows:
SMIRNOFF(R) VODKA AND DJ AM TO BE “SHAKEN AND STIRRED” IN NEW JAMES BOND DJ CONTEST; NATIONWIDE CONTEST SEEKS TO FIND BEST REMIX OF THE CLASSIC BOND THEME IN TIME FOR SONY PICTURES ENTERTAINMENT’S CASINO ROYALE
SMIRNOFF(R) Vodka has teamed up with world renowned disk jockey, DJ AM and Sony Pictures Entertainment’s new James Bond film, Casino Royale, for a “Shaken and Stirred” DJ contest to uncover the best remix of the classic James Bond Theme.
Five finalists will be selected to perform live in a playoff event at a hot club in New York City on November 8. A celebrity panel of judges spearheaded by DJ AM will be in New York to attend the playoff and select a winner. DJ AM will also perform an exclusive set at the event. The winner will receive an all-expense paid, VIP trip to Las Vegas, the opportunity to open for DJ AM at a nightclub in Las Vegas and additional prizes including DJ equipment.
“This contest will give aspiring DJs and musicians an opportunity to put their own spin on one of music’s most iconic songs,” said DJ AM. “As a long time Bond fan, I’m psyched to be a part of this contest and am looking forward to hearing and judging the final entries.”
“Both the Smirnoff brand and James Bond are dedicated to being clearly original,” said Mark Breene, Vice President Smirnoff, Diageo North America. “Through the Shaken and Stirred contest, we’re giving DJs and electronic musicians around the country a chance to express their own brand of originality.”
To enter the “Shaken and Stirred” competition, DJs and electronic musicians are asked to visit www.smirnoff.com/casinoroyale and download the ZIP file that contains John Barry’s arrangement of the James Bond Theme (both in its entirety and as splits of the tracks from the provided recording). Entrants will then remix and reform the theme to create their own personal interpretation, either using their own equipment or Acidplanet, which can be accessed directly from the website. Entries can be submitted via email in MP3 format, or mailed on a standard CD-R. The remixes are only limited by the DJ’s imagination — all entries will be judged on originality, creativity and artistic style.
Online entries will be accepted until 10/13/06 and mail-in entries through 10/17/06. Online entries can be emailed to email@example.com and mail-in entries should be sent to: Scott Houston, Rogers & Cowan, 8687 Melrose Ave., 7th Floor, Los Angeles, CA 90069.
The close partnership between Smirnoff Vodka and Bond began in 1962’s Dr. No, when the villain hands Sean Connery a “Martini, shaken not stirred” made with SMIRNOFF(R) Vodka. This monumental moment in film literally changed the way martini drinkers made their cocktails, shifting from the traditional gin to a vodka-based drink and popularizing the vodka martini the world over.
Adam Goldstein, better known as DJ AM, has received world wide acclaim as one of today’s most sought after DJs. He has worked on albums for Papa Roach, Madonna, Will Smith and Shifty, among others. He is known as the DJ of the A-listers and has played private events for celebrities like Jim Carrey, Jessica Simpson, Jennifer Lopez, Ben Stiller, Leonardo DiCaprio, Ashton Kutcher, Demi Moore and Kate Hudson. When he is not playing private jobs for celebrities, he is playing at clubs in Los Angeles, New York City, Miami and Las Vegas. DJ AM is also the owner of LAX, a popular club in Los Angeles and has plans to open a Las Vegas-based LAX in 2007.
Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com.
Celebrating life, every day, everywhere, responsibly.
Eon Productions/Danjaq, LLC, is owned by the Broccoli family and has produced twenty James Bond films since 1962, including Die Another Day. The Bond films, produced by Michael G. Wilson and Barbara Broccoli, make up the most successful franchise in film history and include the recent blockbuster films GoldenEye, Tomorrow Never Dies, The World Is Not Enough and Die Another Day. Eon Productions and Danjaq, LLC, are affiliate companies and control all worldwide merchandising of the James Bond franchise.
About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc. is an independent, privately-held motion picture, television, home video, and theatrical production and distribution company. The company owns the world’s largest library of modern films, comprising approximately 4,000 titles, and over 10,400 episodes of television programming. Its film library has received 208 Academy Awards(R), one of the largest award-winning collections in the world, and includes numerous successful film franchises, including James Bond, Pink Panther and Rocky. MGM is owned by an investor consortium comprised of Sony Corporation of America, Providence Equity Partners, Texas Pacific Group, Comcast Corporation and DLJ Merchant Banking Partners. For more information, visit www.mgm.com.
Keep checking out CBn for all the latest Casino Royale coverage.
Casino Royale is the 21st James Bond 007 film produced by franchise holders Eon Productions. The MGM/Columbia Pictures production began shooting in January and is due for release worldwide on 17 November 2006. Casino Royale will premiere on 14 November in London. Starring Daniel Craig as James Bond; locations include the Czech Republic, the Bahamas, Italy and the UK.
The film co-stars Eva Green, Mads Mikkelsen, Jeffrey Wright, Judi Dench, Giancarlo Giannini, Caterina Murino, Simon Abkarian, Tobias Menzies, Ivana Milicevic, Clemens Schick, Ludger Pistor, Claudio Santamaria, and Isaach De Bankole.