'SilverFin' 2005 Promotion Preview
Before the name became a legend
Before the boy became the man
Meet James BondThe Legend begins…
Promotional material for SilverFin — the first Young Bond
novel by BBC comedy writer and thriller novelist Charlie Higson — is beginning to circulate among publishers and press, providing an early peek at what promises to be a massive launch for Ian Fleming Publications new Young Bond series in 2005.
‘SilverFin’ street advert
According to publicity material, author Higson will play a major role in the “inescapable” £50,000 advertising blitz which will include large in-store displays (called dumpbins), street posters, “invincible” trade advertising, bus-supersides, and a “Young Bond privileged access microsite.”
CBn has confirmed that a second, yet-untitled, Young Bond adventure will be released in November. Also confirmed is that author Higson will read the audio book version (due for release on the same day as the UK trade edition).
Set in the 1930s, SilverFin (now being called a “prequel to the James Bond dynasty”) sees a 14-year-old James Bond investigating mysterious goings-on in a remote Scottish castle where a wealthy American is conducting some very disturbing experiments.
Interestingly enough, SilverFin will be the longest James Bond novel yet written, beating Ian Fleming’s Goldfinger by nearly 60 pages.
SilverFin will be released as a trade paperback in the UK by Puffin books on March 3, 2005. A hardcover edition will be released in the U.S. by Miramax Books in April.
There are a total of five books planned in the Young Bond series.
Pre-order the UK edition of SilverFin (March 3, 2005)
Pre-order the U.S. hardcover edition of SilverFin (April 27, 2005)
Pre-order the SilverFin audio book (March 3, 2005)