Brosnan Hates Product Placement

Pierce Brosnan has admitted that he hates product placement.

Brosnan is currently in Australia promoting Die Another Day, which opens in the region on December 12, and revealed his dislike for product placement during a press conference. The actor did admit there was little he could do about product placement in the film and that the level of placement came as a complete shock to him when he first saw GoldenEye, his first outing as James Bond in 1995.

Die Another Day is reported as having the most product placement and tie-ins, with over 100 companies using the film, and the James Bond brand, for product promotion.

If you’d like to discuss this news, please visit this thread of the Die Another Day Forums. Thanks to Jamie007 for the news alert.